Category: Digital Marketing

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SEO: What Are Keywords and How Do We Use Them?

Keywords are recognised as the bridge between a website and search engines. Keywords allow search engines like Google and Bing to identify what each page is about and analyse how relevant it is to the user’s search query. A primary component of any SEO strategy is keyword research. If you can get keyword research right,… View Article

Improve Business With These Christmas Marketing Tips

If you’re looking to spruce up your business this Christmas season, look no further. Whether you manage an eCommerce business who looks to grow sales over the festive period or you’re a service-based business who closes down, we’ve shortlisted our top tips to help your business over this Christmas season. Website While you website should… View Article

eBay SEO: How To Improve Product Listings

There’s no question that eBay has the power to expose your products to the mass market. With more than 165 million monthly visitors, eBay is a great marketplace for merchants looking to sell products online, however it’s easy to get lost in a sea of listings. eBay’s search engine factors in relevance, buyer behavior, and… View Article

How to Build Customer Loyalty and Increase Retention

Returning customers are essential for eCommerce success. Loyal customers not only help grow your business and keep profits high, but they can help spruik your brand to others. According to studies, returning customers already know and trust your business, so at least 67% are ready to spend more than new customers. If you’re running an… View Article

How Free Shipping can Increase Average Order Value

Who doesn’t love free shipping when shopping online? If you operate an online store and don’t offer free shipping, you’re missing out on a substantial amount of revenue. While most merchants think offering free shipping will impact on order profit, we can tell you that it wont if you utilise a simple eCommerce strategy. Free… View Article

Tips to get more Product Reviews for your online store

You can do everything to promote your online store and products, but there’s one important aspect many retail business owners often overlook and that’s product reviews. According to studies a whopping 70% of online shoppers look at customer reviews before making a purchase. This means that fair prices isn’t enough. Customers want to be able… View Article